Quality First: Top 10 Rules for Content Marketing Practitioners
To drive quality traffic to your site, you must think like a publisher. Quality content wins and so you’ll need to hone your writing skills. Stop thinking about rankings and backlinks — start thinking about content and user engagement.
I would add, to extend your reach, think more like a syndication expert (i.e Associated Press) — distribute your best content broadly and encourage re-publishing by channel partners.