How Smart Marketers are Slowly Adopting Big Data Analysis

While Big Data was once more a buzz phrase than a well-understood tool, it is now becoming integral to marketing strategy. Data analysis is used in key marketing areas, allowing marketers to better segment their target audience while crafting specific messages.

Almost 60% of survey respondents said Big Data use is related to search, email or SMS — while about half said it’s used for customer segmentation.

via eMarketer