Transmedia: Why it is All About Extending the Experience

Consumers are looking for more and transmedia storytelling offers an increasingly popular approach for creating property-based universes. Transmedia content itself is also evolving.

It’s becoming more dynamic, more interactive, offering greater opportunities to engage audiences with creative user-generated content that adds to the storytelling experience. It is becoming more communal.

via Huffington Post

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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