Transmedia: Explore the Mickey Mouse Initiative at Disney

There’s a new transmedia take on Mickey Mouse underway at the Walt Disney Company. Disney Mobile is releasing the latest iteration of its bestselling “Where’s My Water?” franchise on June 20 and the first to feature Mickey Mouse.

Where’s My Mickey? introduces gamers to brand new physics-based puzzles featuring Mickey (60 unique puzzles) and Goofy (40 original puzzles).

via Forbes

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About David H. Deans

Principal Consultant and Founder of
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