Why the Future of TV Content is Distribution Via an App

According to The Diffusion Group, as TV viewing shifts to broadband and non-TV video platforms, video viewing will shift away from legacy pay-TV environments such as the living room television.

By 2020 nearly half of all video viewing will be happening outside of a legacy pay-TV service or a television set – that is, via an “app” or application dedicated to a specific video service.

via Diffusion Group