Connected TV Users Downgrade or Cancel Pay-TV Services

According to a new report from The Diffusion Group, adult broadband users with an Internet-connected TV are twice as likely as those with non-net-connected TVs to be “highly inclined” to cancel their current pay-TV service.

“For years, the casual relationship between the two behaviors has been questioned, and rightly so,” notes Michael Greeson.

via TDG

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About David H. Deans

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