How B2B Digital Marketers Fill the Sales Funnel

Business-to-business (B2B) marketers are enamored with social media. They tell stories of introducing new products via social, saving money when questions are answered by followers, and earning credibility when influencers tout their brand.

While search engine optimization (SEO) and email still bring plenty of prospects to the door, social media entices them to enter a dialogue, pick up some information of value and step into the sales funnel.

via eMarketer