New Upside Growth for Multiple Mobile Phone Identities
Demand for multiple mobile profiles presents sizable opportunities in both developing and developed markets. In emerging markets, using more than one SIM card is common and is mainly driven by bargain hunting.
In Botswana, for instance, the number of mobile subscriptions reached 152 percent of the population in 2012, even though only 66 percent of the population used mobile phones — meaning that most mobile users held more than one SIM card.
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