How Big Data Can Deliver $9 Billion to Network Operators

The introduction of big data and analytics enables savvy business leaders to identify market opportunities with the most upside potential and ensure that marketing investment is directed at the profitable customer segments.

The return on investment can be significant. As an example, the continued deployment of analytics platforms is expected to deliver combined savings and incremental revenues to mobile network operators (MNOs) totaling more than $9 billion by 2018.

via Digital Lifescapes

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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