How Legacy Email Marketing Performs on Mobile Devices
Mobile has surpassed desktop as the device used to open the greatest percentage of email marketing messages in the U.S. marketplace. The smartphone took 48.1% of opens in Q2 2013, and the tablet took 13.8%.
However, studies confirm that engagement with email on mobile is limited. While readers clicked on 23% of emails opened on desktop during Q2 2013, only 11% did so for emails on mobile devices.