How Media Tablets Overtook Smartphones for Online Retail

Monetate examines the decreasing influence email marketing has on eCommerce — how tablets are overtaking smartphones in online retail. The rise of the tablet continues in mobile commerce.

Traffic from mobile devices makes up 22.13 percent of all eCommerce traffic, that’s up from 15.2 percent in Q2 2012. Tablet traffic continues to outpace smartphones, making up 12.44 percent of all eCommerce traffic with smartphones at 9.69 percent.

via Monetate

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About David H. Deans

Principal Consultant and Founder of
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