How Travel Related eCommerce has Evolved in the UK Market

UK citizens are keen travelers and have taken full advantage of the digital revolution to help plan trips. eMarketer estimates that in 2013, 25.8 million people in the UK, or 51.2% of the population ages 18 and over, will search for travel digitally.

23.2 million people, or 46.0% of the country’s population, will book travel that way.

via eMarketer