More Small Companies will Use Content for Lead Generation

Small and medium-sized businesses (SMBs) are always on the hunt for new leads, and increasingly, content marketing is how they are finding those prospective customers. Three-quarters of U.S. SMBs are actively working on content-centered lead generation tactics.

Among the most valuable types of lead gen-oriented content marketing were white papers, webinars and case studies.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of
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