Why Savvy B2B Marketers Use Content Marketing, Not Ads

A whopping 93 percent of B2B marketers in the U.S. use content marketing — 30 percent of the total B2B marketing budgets are allocated to content marketing. Plus, 58 percent plan to increase this budget over the next year.

Furthermore, 73 percent of marketers are producing more content than last year and 43 percent are more effective at content marketing than they were this time last year.

via B2Bmarketing