Why Most Brand Advertisers Still Don’t Get Genuine Advocacy

Advertisers often seem to want pitchmen spraying perfume at every person who walks into the store, inserts stuffed into every periodical, pop up ads, complete data on every individual they target and the ability to spam at will.

Great media companies fight back on all of these intrusions, because they know that what actually works is genuine connection built around remarkable products and services.

via Seth’s Blog