Growing Fragmentation in the Mobile Payment Marketplace

Strategy Analytics lowered its outlook for NFC-based mobile payments to reflect the slow pace of service offerings and the continued low adoption of contactless payments by retailers. Meanwhile, alternative methods of making in-store mobile payments have gained pockets of traction, and are fragmenting the mobile payment sector.

115 million NFC handset owners will spend just over $48 Billion using their NFC phones by 2017 — that’s down from 158 million and $53 Billion in their previous forecast.

via Strategy Analytics

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About David H. Deans

Principal Consultant and Founder of
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