Exploring the ‘Multi-Platform Majority’ Market Opportunities
In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty. Yet with disruption comes opportunity.
In April 2013 for the first time, more than half of digital consumers in the U.S. engaged on both computers and mobile devices — resulting in a multi-platform majority. As of June 2013, that number hit 54 percent and continues to grow.