TV Advertising Use will Decline as Marketers Move Online

UK consumers are increasingly using another device — such as a PC, tablet or smartphone — while they watch TV.  These complementary devices take the attention of TV viewers during advertising breaks, according to Deloitte.

In a July 2013 survey among a base of UK internet users who used another screen while watching TV, a substantial 71% said they were likely to use the other device to pass time during ad breaks or program junctions.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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