Measuring the Emotional Impact of a Story within Short Video

The audience members at ‘Shape of Story’ used a smartphone-enabled web application to “tag” moments of emotional impact while watching seven short films. A visualization of their aggregated marks was shown after each short while they submitted comments to contextualize their reactions.

The shape of each story and a curated selection of comments were displayed on the big screen during the discussion held after the screening. The crowd feedback helped structure the conversation.

via Shape of Story