Transmedia: the Evolution of B2B Inbound Digital Marketing

Content-based forms of marketing tend to focus on blogging, infographics, and other content pieces that enable sharing expertise. This strategy has become especially powerful because the Internet has really opened up the realm of B2B marketing.

The key, though, is to be experimental. To me, this means beginning to employ methods of transmedia storytelling.

via Business 2 Community

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About David H. Deans

Principal Consultant and Founder of
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