Explore the European Digital Media Ad Spend Rankings
eMarketer expects investment in digital advertising to rise steadily in all EU-5 nations through 2017, but the relative rankings remain unchanged. Germany will account for an estimated 19.9% of regional spending in 2013 and 19.1% in 2017.
France will claim 9.9% of digital ad investments this year. Italy and Spain will continue to lag in share, thanks chiefly to the severe economic difficulties both countries are suffering.