Huge Demand for Substantive Thought Leadership Content

75 percent of professional services marketers see thought leadership as the greatest source of differentiation for their firm — while 87 pecent believe thought leaders are also more likely to become market leaders.

As a result, professional services firms are investing heavily in thought leadership, on average 23 percent of total marketing budgets in the current budget cycle.

via B2Bmarketing

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About David H. Deans

Principal Consultant and Founder of
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