Transmedia: Jeff Gomez Shares Three Digital Storytelling Rules
Transmedia really in and of itself doesn’t mean all that much. It’s about being able to communicate across various platforms in some kind of meaningful way. Transmedia storytelling means you’re telling stories but you’re using different media in order to get the entire story.
In an ideal world, that transmedia element is something that is going to enhance your experience of the narrative. It’s going to give you new insight and play to the strength of the medium.