Transmedia: How Aflac Created a Unified Insurance Brand Story

Aflac does an excellent job of not only creating a transmedia story that translates well, they also shifted all media efforts to this story in one fell swoop. This helps to remove distracting stories from the message or inconsistent older stories.

Their brand’s value is clear throughout and they actually tell a story of a Duck you hope will get well soon along the way.

via SitePoint

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About David H. Deans

Principal Consultant and Founder of
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