U.S. Mobile Digital Music App Adoption is Trending Upward
Smartphones may be the device of choice for mobile music listening, but research has revealed that U.S. internet users were far more likely to purchase music on a computer than on a mobile device — at 50.0% vs. 27.3%.
Music streaming services have been in the limelight, and new study findings confirmed their popularity on mobile devices — nearly six in 10 respondents had at least one mobile app that streamed music.
via eMarketer