Mobile eCommerce Search is Very Popular in Denmark
Searching via desktop or laptop was mentioned by 96% of respondents to a survey in Denmark. But 30% said they had also used a media tablet to seek out product information — more than double the 12% who had done so in 2012.
The proportion using a mobile phone was up too, from 28% in 2012 to 37% in 2013. Danish Adults ages 18 to 35 were the biggest fans of mobile phone searches — 63% said they had taken this route.