Print Media in the Digital Era – a $52 Billion Loss of Revenue

In 1991, in response to the question, “How did you get your news yesterday?” 56% of Americans answered, “from the newspaper”. This percentage has dropped to 33% today, while 39% cite the internet as their main source of news.

Print media’s global advertising revenue decreased by 40% between 2007 and 2012, which represents a loss of $52 billion in revenue.


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About David H. Deans

Principal Consultant and Founder of
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