How to Measure Real-Time Digital Marketing Campaigns
Real-time marketing (RTM) captured marketers’ attention in 2013. However, questions remain about where real-time techniques fit in a marketing plan — i.e. how much money brands should invest in it.
Measurement plays an important role in helping marketers understand the impact RTM will have on key metrics.
Tags: digital media, internet, marketing, mobile, real-time, RTM, social, trends