How to Measure Real-Time Digital Marketing Campaigns

Real-time marketing (RTM) captured marketers’ attention in 2013. However, questions remain about where real-time techniques fit in a marketing plan — i.e. how much money brands should invest in it.

Measurement plays an important role in helping marketers understand the impact RTM will have on key metrics.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of
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