NY Times: When ‘sponsored by Dell’ is the Only Advertising

When Dell chose to be the inaugural brand on The New York Times’ Paid Posts native advertising platform in January, the fact that the pages were clearly labeled as branded content prompted some to question Dell’s decision.

Didn’t we realize that readers weren’t going to be taken in?

via Content Strategist

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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