How Marketers apply Influencer Engagement to Launch Products

Influencer marketing is proving to be a beneficial relationship for both the marketers doing it and the influencers who participate.

Marketing professionals polled worldwide were most likely to collaborate with influencers when launching products or distributing content, cited by 76% and 57% of respondents, respectively.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of
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