Digital Content Standards will Accelerate the IT Buying Cycle
IT buyer frustration with finding the right marketing content to make informed purchase decisions is of great concern. Without the ability to pre-judge content, buyers waste time wading through assets that don’t help, which adds over 20% to the time it takes to make decisions.
Buyers who dream of saving time as they gain an informed understanding for better decisions will reward you with revenue.
via IDG Connect
Tags: business technology, buying cycle, content, marketing, procurement, seo