Transmedia: Chanel’s Brand Ubiquity & Narrative Storytelling

Transmedia: Chanel Brand Ubiquity and Narrative Storytelling

Opting for a true narrative approach, INSIDE CHANEL tells the brand’s story in chronological fashion, allowing consumers to immerse themselves in the story behind the company’s growth – each chapter capturing the unique story behind the brand’s iconic items.

via NewsCred

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About David H. Deans

Principal Consultant and Founder of
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