How the Digital Taste-Makers Influence Big Media Trends

There’s a key segment of the global online population that has an insatiable appetite for digital media — they influence others: whether it be text, audio, video or gaming consumption. They are the recognized digital content taste-makers at the center of their social circle. They’re often the first to adopt new digital gadgets.

Digital Omnivores — those people who own media tablets, smartphones and notebook PCs — continue to grow, driven by increased device adoption.

via Digital Lifescapes