More Multi-channel Marketing Adoption Among UK Retailers
Retailers in the UK must think multi-channel when it comes to selling their wares. And the reality is, many of them already are. According to a recent report, a higher percentage of UK retailers used more sales channels in 2013 than they did in 2011.
In particular, 68% of survey respondents said they had a mobile presence in 2013, up from just 37% in 2011.