Mass Marketing is Obsolete as Brand Marketers Adopt Targeting

Savvy advertisers are continuing to adopt audience targeting, according to a March 2014 study which found that brands had upped audience targeting on all platforms — including smartphones and tablets — from 2013.

As a result, lookalike modeling was picking up the pace, with 73% of U.S. ad agencies and 64% of advertisers saying they used it.

via eMarketer