Digital Marketing Spend to Rise in U.S. Media and Entertainment

Digital advertising spending will grow faster in media and entertainment than in other U.S. industries. A key driver is the heavy use of video and rich media ads — the two fastest-growing ad formats — by marketers of news media, movies, TV shows, games and music.

These marketers are also big investors in mobile advertising, given the migration of consumption toward tablets and smartphones.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of
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