Transmedia: Dig Deeper – Show and Tell all the Backstories
Great transmedia storytelling makes you want to pull apart each of the pieces and find out the deep, dark secrets that live in the world of the story. But you can’t expect everyone to do that. That’s why the crafting of a story that is both complete on its own and acts as a diving board for subsequent – or parallel – exploration, is essential.
Say it with me: transmedia storytelling does NOT mean “to be continued” — transmedia storytelling means “to dig deeper.”