Digital Media – Don’t be Shallow, Focus and Engage Deeply

There’s a shift afoot in digital media, one that is reshaping approaches to content publishing, advertising and e-commerce. It’s a shift away from chasing traffic in bulk, towards a more subtle measure of an audience.

It is about the quality of a user’s visit – the time spent on a site, the depth of engagement. It is the rise of Attention Minutes.

via World Economic Forum