Transmedia: Explore the New Disney ‘Frozen’ Storybook App

Disney Frozen

The “Frozen Storybook Deluxe” app lets users interact with the story from the perspectives of the two sisters, depending on how they flip their media tablet. The film-based app is an interactive transmedia story.

The app includes an experience that serves as a unique and immersive extension to the feature film.

via PSFK

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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