Why Social Media Teams and Budgets are Shrinking in 2014
The number of companies with four or more people using social as part of their role has shrunk year-on-year since 2011. These findings may not imply that social is “maturing” in business, and we’re moving smoothly towards an efficient implementation.
Instead, far more likely, the amount of resource (human and budget) given over to social media is decreasing due to questionable value.
Tags: budget, communications, marketing, pr, ROI, social media, talent