Why Most Who Claim to be Content Marketers are Liars

Lots of legacy marketers want to call themselves Content Marketers — but without actually doing any of the work — and then they wonder why Content Marketing is labeled as “ineffective.”

If you’re not using content marketing to make your audience better and more educated about your industry, and you’re not sharing your inside expertise on how to do great business – what exactly are you writing about?

via NewsCred