Mobile Wallets Appeal to 66% of UK Adult Smartphone Users

Mobile wallets continue to rise in popularity in the UK, based on May 2014 survey by Marketing Sciences. The ability to collect loyalty points and redeem vouchers were the mobile wallet features of most interest.

Meanwhile, around one-third of respondents were interested in making payments up to £20 ($31.25).

via eMarketer

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About David H. Deans

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