Mobile Apps Revenues will Reach $60 Billion in 2018
Strategy Analytics forecasts global total mobile apps revenues of $33.7 billion in 2014 to reach just over $60 billion in 2018. Previously, they reported that the smartphone and tablet apps market had reached $21.4 billion in 2013. Strategy Analytics also predicts overall consumer and advertiser expenditure on handset-based mobile media will increase at just below 8% CAGR between 2013 and 2018 to exceed $380 billion.