Mobile App Push Notification will Increase User Engagement

Mobile apps grab over half of U.S. internet users’ time spent with digital media, and app retention and engagement are up. Based on July 2014 research by Localytics, push notifications may be helping to drive higher software app interaction and lower abandonment rates.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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