Multi-Channel Marketing is an Open Field for the Practitioners

As people use several devices throughout the day, marketers are trying to figure out how to track them across platforms. As a result, multi-channel marketing was a top priority for the majority of marketers worldwide. However, Just 7% of respondents said their organizations were prepared to execute cross-channel marketing strategies.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of
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