Hyper-Local Mobile Marketing Delivers Targeted Results

Mobile location-based ads help advertisers improve targeting, up engagement and generate better creative — if the data they rely on is accurate. Broken down by location, hyper-local campaigns grabbed the largest share of accurate advertising impressions served in the U.S. market in Q3 2014, at 46%. This was up from 34% in Q2 2014.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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