Transmedia: Why Should Brands Care about Storytelling?

Jeff Gomez, founder of Starlight Runner, chats about the ingredients that make Transmedia unlike the standard cross-platform content, and explains how the discipline applies to brands, Hollywood movies, and even population activation projects for governments.

via Marketing mag

Tags: , , , , ,

About David H. Deans

Principal Consultant and Founder of
%d bloggers like this: