How Apple will Conquer the Mobile Payments Marketplace

Back in 2003, Apple launched the iTunes Music Store with 200,000 songs offered at 99¢ each and forever changed the music recording industry. Apple has a history of being a disruptor — they’re the ultimate opportunist that knows how to exploit fear, uncertainty and doubt. Moreover, was the iPhone introduction a supreme Trojan Horse marketing strategy?

via Digital Lifescapes

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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