How Americans Select Appealing Mobile Apps for Download

According to a study, 35.7% of U.S. internet users found free or low-cost applications supported by in-app ads the most appealing when downloading mobile apps. Meanwhile, just 10.1% of respondents were willing to download free or cheap apps that were supported by in-app purchases. And just 2.7% would pay to avoid both advertising or in-app purchases.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of
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