Business Tech Budget Continues Shift Away from IT Orgs in 2015

Online Communities will continue to grow in support of business innovation across all enterprise functions, increasing by $200 million in 2015, a 30% increase over 2014. With the rise in spending shifts from IT to Line of Business (LoB) executives, the Chief Marketing Officer (CMO) will hold 10% of the overall technology budget by the end of 2015.

via IDC

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About David H. Deans

Principal Consultant and Founder of
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